Forget an email or phone call, and a tweet is so 2014. No, the way to connect with a journalist now is to upload your pitch to an app where journalists can scroll through and choose which pitches they want to learn more about.
It’s a new app called UPitch that avoids the overflowing inbox and connects journalists and PR professionals. It’s been billed as Tindr for PR. I first heard about it while listening to the podcast “For Immediate Release.”
Do journalists use this? Seems like it doesn’t eliminate the fire hose of pitches journalists receive, but only redirects it to another platform. And do journalists and PR pros need yet another tool to connect?
Journalists complain about spammy pitches and irrelevant story ideas from public relations folks. And novel-length press releases are filled with so much industry jargon they are deemed unreadable. But will an app solve bad pitches?
Good PR pros know the kinds of stories and topics journalists are looking for and shouldn’t need an app to make it happen. They send targeted pitches and know which journalists to contact….in the most effective way.
I’ll be interested to see what becomes of this…I honestly don’t know that much about it. Could it become an easy way foster the journalist/PR relationship? Maybe…if both parties choose to use it.
We’ll see what happens.