Emojis: Use in Moderation

Emojis: Use in Moderation
Using emojis is fun, but they can quickly escalate into an addiction.

It starts out as an emoji here and there in texts. Then you add them to your Facebook posts. And then emails. One smiley face turns into the “laughing so hard I’m crying” face. Then it’s the dancing girls and the dog face and the snowflake. Fire. Airplane. Wine glass.

Have we gone overboard on emojis?

Did you know there’s an emoji documentary?

Or a map that shows what the most used emoji is in every state?

Here’s a website that tracks emoji use in real-time.

You can order a pizza with the pizza emoji.

I get it. Emojis add a quirky,  whimsical feeling to your written communication. But be careful when using emojis in your marketing and public relations efforts.

Is your target audience high schoolers? Then this anti-drug, emoji-only billboard works.

Emoji billboard

Issuing a press release about a new product? Not so much. A well-known car brand did just that. Wrote a press release…using only emojis.

Chevy Cruze emoji press release
Come on, now. That’s just a publicity stunt. Or their PR department has too much time on their hands.

I’m not totally poo poo-ing emoji use. How can you when 74% of adults use emojis every day? But just because a lot of people of all ages use emojis in casual conversation does not mean it’s appropriate for public relations and marketing purposes. Use them intermittently and in moderation, unless your audience is too young to vote.

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