August 31, 2014
No, not that season.
This year, I’ve entered more projects than ever before. Not because I’ve done some super awesome things, but because it’s a validation of what you are doing is good, especially when it’s judged by your industry peers.
You work hard all year. You constantly research the latest in innovative marketing and communications. You stretch budget dollars to get the biggest bang. Some days, your workday doesn’t end at 5 o’clock. You want to help your organization grow, and be an important part of your community and make a difference in your industry.
Your hard work deserves to be recognized. But, I know what you are thinking:
I’m a one-person marketing/communications department…I don’t have the time.
Yes, it does take time to fill out the form, gather materials and write up your entry. But this exercise isn’t just useful for winning awards. It forces you to think about your program or project in relation to budget, challenges and results. Once you do it, you can use this information for other marketing objectives. If it’s a recurring project, it helps to see where you can improve.
Everyone else is doing way cooler things.
There may be some awesome programs created by others. But did they submit an entry? Maybe, maybe not. This is your chance to show yourself – and your company – that what you do matters. And even if you don’t win, many programs give you back the judging sheets, so you can learn from the constructive suggestions.
It’s not in the budget.
National awards can be pricey. Enter a couple of your local award programs. And make sure to include it in next year’s budget.
It doesn’t really do anything for me.
Once you win an award, don’t just clap and forget about it. Leverage the honor on your LinkedIn profile, include it on your resume and mention it on during your next review.
Umm…no. These ads…I can’t believe these are real.
(see more ads at 22 Vintage Ads to Keep Women in Their Place).
How about you clean the house and I go to the gym?
I guess “no” doesn’t really mean “no.”
Now we’re battling the stereotype that strong women are bossy. Or fighting for flexible schedules so we can take care of kids or aging parents. We want equal pay for equal jobs. One thing is for sure though…we are doing all these things while trying to keep a slim figure.
At least we’re accepted in the workplace now. I wrote a while back about “The Trouble With Women in the Workplace.”
That was an eye opener. Gen X women were the first generation to have heard “you can be anything you want!” and have the opportunities to fulfill those aspirations.
But those opportunities were only given to us by the women who lived through times of discrimination, servitude and overall dismissal of females. Those women were smart, driven and beautiful, just like us. Now imagine being a smart, beautiful woman who wanted to change the world…but the only thing anyone gave you chance to do was change the coffee filter?
May 10, 2014
I just found out that skinny mirrors actually exist. This website claims that mirrors might be costing retailers. If your customers don’t like the way they look in your mirrors, you could be losing thousands of dollars in sales!
So if a mirror exists to make you look fabulous, do mirrors exist to make you look hideous? Yes, they most certainly do.
I was in a sports retailer trying on workout clothes. I look in the mirror. Man oh man…based on THIS reflection, I need to be on the treadmill every day for the next 90 days. I looked like a lumpy, bumpy, pale “mug shot looking” woman.
I didn’t look like this earlier. In fact, I’ve been working out more regularly, so WTH?
The mirror. It adds at least 10 pounds, just like a camera. You see a pudgy version of yourself so you will buy the workout clothes because obviously you need to be hitting the 5 am boot camp class. And you can’t hit the morning gym rat crowd in your old misshapen and mismatched threads. Which is why you are dropping a pretty penny so you can drop a few pounds. It’s the mirror.
Magic mirrors are great, as long as the reflection is what *I* want it to be.